Creative Blog Surgeries for the New Year

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Posted: January 29th, Deadline February 5th 2013

Have you resolved to make more artwork this year?
Have you resolved to commit time to the marketing and publicity of your creative enterprise? 

In a pair of exclusive sessions, we will give you all the knowledge you need to set up, maintain and develop your creative blog website.

  • Blog Taming: Tuesday 29th January (SOLD OUT)
    Get control of your blog - the technical low down on Wordpress; pages, galleries, posts, and lots more: Make your blog look how you want it to, and do what you need it to.
  • Blog Stories: Tuesday 5th February
    Do you have a blog? Do you struggle to keep it fresh and interesting?
    Explore ideas to generate content for your blog and how to attract and interact with readers.

Running on two consecutive Tuesday evenings at the Mill on Coppermill Lane, these group sessions are run by Cris Thompson and Penny Rutterford.

Each session runs from 6.30 – 9pm and costs £25, book both together for £40.

Following these sessions there will be the opportunity to book one to one surgeries with Cris Thompson or Penny Rutterford at £35 per hour to meet all your specific requirements.

PLEASE NOTE: Due to popularity, we are considering repeating this Blog Surgeries later in Spring. Please email us to join the waiting list for the sold out sessions above or to be the first to hear about the next set.

Blog Taming

Topics covered: Wordpress, Design, Programming, Images, Search Engine Optimisation, Integrating Social Media... (other subjects by request).

You can easily set up a blog but we've found that artists want more control over the functionality and appearance. The benefits of using a blog instead of a bespoke website is that you can start one for free and the range of ways you can use it to promote your artistic practice. Many artists have different blogs for different aspects of their work and direct the content at different types of client or audience. You can have an online shop with a separate blog, or integrate them into one...

So how do you decide what suits you?
And once you have one up and running how do you make it work for you as your practice develops? Perhaps you have outgrown the blog format you are using? We can help you short-list the options, help you set up standard blog sites and assist you in tailoring you blog to your needs.

Blog Stories

Do you have a blog? Do you struggle to keep it fresh and interesting?
A great blog can help you connect and collaborate with fellow artists, share know-how and experiences and even open doors to selling your work.
In this workshop for creative bloggers we’ll help you define your goals, consider how to attract and keep readers and generate ideas for content.

This workshop is aimed at anyone who has a blog or is thinking about starting one. We’ll help you decide what kind of blog is right for you and provide some practical tips on how to write fresh and interesting text, stay motivated when the going gets tough, and attract readers.

  • Defining your goals – why do you want to keep a blog? What are your short term and long term goals?
  • Know your reader – who are you inviting to read your blog? What do you have in common? What interests them?
  • Get busy with the blogging – how do you keep coming up with fresh and interesting ideas for content that will keep readers coming back for more?
  • Keeping it social – how can you use your blog to interact with readers, start conversations, make connections and create sales opportunities?
  • Shout about it – so now you’ve got a great blog, how do you let people know about it? What can you do to help readers find you?

Who we are?

Penny Rutterford is a writer, arts project manager and freelance marketing consultant. She regularly advises authors and creative practitioners on how to get the most out of social media. For the last two years Penny has been project curator for the Walthamstow Poetry Trail and in 2012 coordinated media and publicity for the E17 Art Trail. Penny has many years’ experience working on marketing communications, branding, business development and media relations for leading professional services firms, charities and arts organisations to reach diverse audiences. Her roles have included working as Communications Manager at Spread the Word, London’s leading writer development agency.

Cris Thompson is a Walthamstow based online and print designer. He builds bespoke websites and web-apps for an array of clients and is finding more and more of his clients needs suited to using Wordpress blog websites – not that they look like blogs when he's finished. Cris is one of the founders of the E17 Art Trail and has been responsible for it's website from the start. He is also adept at design for print with clients ranging from interior designers to play associations and other voluntary sector organisations.


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